Even if you are not aware how rich China has become nowadays, the new generation of People of Republic China (PRC) majority have becoming so cocky over their family wealth. I'm not quite too sure if this show pulling this stunt intentionally to increase their viewers rating and popularity. But this teenager does fuck up their country image, as always do. No surprising and thanks to one child policy.
This video will explain everything but speak Chinese language, sorry. I'm not good at translating but apparently this kid say he doesn't want to smash the watermelon using his head and somewhat because he is from wealthy family that could mess up his image. He then throws money into the table asking the host to do instead. LOL